DD International: Government to go ahead with its plan to set up DD International | India News – Times of India


NEW DELHI: India’s public companies broadcaster is planning to go world. After a nod from the Prasar Bharati Board earlier this yr, the federal government has determined to transfer ahead on its plans to set up DD International, a platform that can give voice to “India’s level of view” throughout the worldwide.
Prasar Bharati officers informed TOI the concept behind launching a brand new channel was to make up for the truth that India doesn’t have a worldwide presence on broadcast networks, and most information and programming content material is presently centered for an Indian viewers.
“With DD International, we plan to change that. There will probably be devoted streams catering to totally different geographies, spherical-the-clock companies and, finally, multi-lingual content material. We will even have to strike a stability between how a lot content material to placed on the published platform and the way a lot digital content material to push, since broadcast platforms are very costly to set up and run, ”a senior Prasar Bharati functionary mentioned.
Whereas DD India is already beamed throughout 35 international locations the place Prasar Bharati has its satellite tv for pc footprints, and the general public companies broadcaster has made efforts to “internationalize” content material with initiatives like multi-lingual video content material, a devoted worldwide broadcast-cum-digital platform, the official mentioned, will widen India’s communication attain.
To start the work on setting up the published platform, Prasar Bharati has began the method of hiring technique consultants who will probably be tasked with learning worldwide greatest practices to establish content material and prioritize geographies that will probably be tapped within the preliminary phases.
The Prasar Bharati official additionally cited examples of Russia In the present day, which runs programmes in a number of languages, and the BBC, which now runs a digital-solely platform in India, as fashions from which the DD International format can draw.
The transfer to launch the platform comes at a time that India’s Covid response has drawn appreciable flak on the worldwide fora, with a number of publications and broadcast platforms issuing stinging criticisms of how the coronavirus pandemic surged in India, how the vaccination programme fell behind, and the way India is now “ravenous” poor international locations depending on it of vaccine provides.
The DD International platform, officers mentioned, will probably be geared toward altering such narrative and can current India’s personal account of issues.

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