NEW DELHI: India’s public companies broadcaster is planning to go world. After a nod from the Prasar Bharati Board earlier this 12 months, the federal government has determined to transfer forward on its plans to arrange DD International, a platform that may give voice to “India’s point of view” throughout the worldwide.
Prasar Bharati officers informed TOI the concept behind launching a brand new channel was to make up for the truth that India doesn’t have a worldwide presence on broadcast networks, and most information and programming content material is presently revised for an Indian viewers. “With DD International, we plan to change that. There might be devoted streams catering to completely different geographies, spherical-the-clock companies and multi-lingual content material. We will even have to strike a stability between how a lot content material to placed on the printed platform and the way a lot digital content material to push, since broadcast platforms are costly to arrange and run, ”a senior Prasar Bharati functionary mentioned.
DD India is already beamed throughout 35 nations. Prasar Bharati has began the method of hiring technique consultants who might be tasked with finding out international greatest practices to determine content material. The official cited examples of Russia At the moment, which runs programmes in a number of languages, and the BBC, which runs a digital-solely platform in India, as fashions from which DD.